New Cheerios Commercial Will Feature Jason Ramsey

Hollywood came to Newark, at least for a day in early May. At the new Habitat building
sites on 12th Avenue it was camera, lights, action and all the trimmings. The single
element of focus was Habitat Newark’s Construction Manager, the usually camera shy,
Jason Ramsey.

In a really amazing turn of events Jason was one of four people in the United States
selected to be featured in upcoming commercials for the popular breakfast food. There
were thousands of applicants and Jason is one of four winners. Each of the individuals
was selected because he or she had an interesting story to tell and exemplifies the kind of
people who would eat Cheerios. They will be selling Cheerios, but Habitat Newark
should get a plug or two at the same time.

The morning was cloudy, but we were told that was just as good as a sunny day because
the technicians would rather control the light themselves. It took a veritable army to
shoot these TV commercials. It took several large trucks, a rolling sound studio, and
more than 50 staff members in the area to make sure every little thing would come out
just perfect. It took make-up artists to make sure Jason looked his best, and a full
wardrobe staff as well.

In the background, Mr. Willie Clark, Bob Howard, Carol Paster and Kathryn Cassidy
worked industriously on a front porch for the new house. It took a lot of lighting devices
and a tremendous amount of equipment to pull it all together. It also took the cooperation
of local Newark Police officers who kept traffic diverted and moving around the
neighborhood.

All in all it was an exciting day for the Habitat Newark team and for neighbors who
enjoyed the fun as well.

Schedules for the commercials have not yet been set, but check back on this Website and
we will keep you posted.

For pictures, click here.